In an industry that has seen tremendous growth and change in the last year, adding another major player will only increase the disruption.īlake Morgan is a customer experience futurist, keynote speaker and the author of the bestselling book The Customer Of The Future. Amazon's grocery chain is the e-commerce giant's first major foray into physical retail since it bought Whole. If the same holds true, Amazon could force other chains to speed up the development of their technology initiatives and store updates.Īmazon’s entry into grocery could force the entire industry to adopt more digital solutions and focus on experience instead of just products. People shop at the first Amazon Fresh grocery store in Naperville on Dec. When it first announced Amazon Fresh in 2019, rivals like Walmart and Target hurried to add more pickup and delivery options to compete. When you need help nding an item or have a quick grocery related question, such as food facts or wine and cheese pairings, simply ask Alexa at any of the blue Alexa kiosks located throughout the store. Its strong reputation, paired with a technology-powered experience, could make it a player in grocery.Īmazon has already proven it can influence its competitors. What is the Alexa experience in Amazon Fresh stores Alexa makes shopping easier and helps you save time while grocery shopping in the stores. But Amazon has name recognition and millions of loyal customers. But Amazon’s entry comes when other stores are growing their operations and chains like Aldi are expanding into more regions of the country. Amazon has deployed its cashierless technology across a growing number of store formats, including at several Fresh grocery stores and in its Go convenience stores.

There’s a lot of money to be made in the $900 billion U.S.

Amazon grocery store